Bronx Blooms Mural Pitch

Bronx Blooms Mural Design

"The Morrisania community is in transformation. We are seeing a revitalization here and want to show that this place is a great place to live. Art is a healing factor in an environment. Murals should invite people to live here, and unite the community. Murals visually stimulate and are powerful, they support a transformation within a community. This is just the beginning, an anchor." - Peter Magistro

Today BAC pitched the mural design to Peter Magistro from Bronx Pro. We asked the question: Why are murals powerful and how can a mural support in transforming a community? Some of the responses included:

• Murals create dialogue between members of a community
• Murals are powerful because they make art accessible to everyone
• Murals provide visual aesthetics for a community and provide powerful images that inspire
  
• Murals support in transforming a community because the entire community will be striving towards a common goal

For this mural, Bronx Blooms, BAC designed giant flowers with central themes about "what's great about the Bronx" inside them. The flowers symbolize new beginnings, rebirth and growth. Historically murals symbolize transformation in neighborhoods. Because they are known to make a change. Our goal is to give hope and inspiration for the people living here. Here are some examples of the central scenes:

Rone Graves, Bronx River

Diana Perea, Botanical Gardens



Edwin Velasquez, The Beat of the Bronx

Stay tuned for more information about the mural in upcoming weeks!